The digital landscape has changed dramatically over the past few years. Search Engine Optimization (SEO) – essentially a series of tactics to increase a website’s visibility in search engine results, and Search Engine Marketing (SEM) – placement of targeted advertisements in a user’s search engine results, still remain effective and important components of the marketing strategy. Occams helps our clients increase their reach and ranking across search engines.

Social media presents a powerful opportunity to businesses to connect with their users and customers as well as to build their brand, but they often don’t know how to start or where to focus their efforts. We help our clients leverage social media as a tool to enhance relationships and enhance their brand value. Our proven marketing strategies have enabled our clients to use social media to find solutions to problems, connect with resources, build and maintain relationships with clients and employees, source talent, and research clients, employees and prospects .

The best of digital and mobile marketing strategies will bear sub-optimal results unless the business has an optimized website. A professional, attractive, and easy to use website is essential in today’s digital world. Occams provides customized website solutions that deliver a compelling user experience, while integrating it with the overall marketing goals and brand identity. Through our website as a subscription service, we not only start our clients strong, we also ensure that their digital presence remains updated and current.