Consumers spend an average of 5 hours a day viewing videos, playing sports, browsing social media, or shopping on their mobile or tablet? That data is more important than just having a little bit of trivia. That means that for brands and companies, it's enough time every day for you to grab your audience via smartphone.

The bottom line is, if you want to raise the bottom line of your brand or boost customer loyalty, then mobile marketing MUST be included in your online marketing plan. If not, you're missing out on a simple chance for your audience to join.

In this post, I'm going to show you how mobile marketing is used by some of the most popular brands to draw clients and develop their business, and how you can use these same tactics to create your own brand.

What is advertisement from smartphone devices and why does it matter?

Quite simply, through apps, social media channels, and websites , mobile marketing is the promotion of a brand or business in a way that is tailored for smartphones and other mobile devices.

Although we understand that many customers spend many hours on their laptops, 59% report they spend their spare time on mobile devices, advertisers have been reluctant to respond to this technology. On average, advertisers spend just 15% of their budgets on handheld applications and the remaining 85% on desktop devices. Since smartphone ads have better penetration rates than desktops, which are around 64 percent higher than typical desktop conversions, this makes little sense.

Search engines have not, although advertisers have dropped the ball on implementing more mobile-friendly content tactics. That means mobile marketing is becoming more and more relevant for SEO as well. In 2016 , Google revealed that, based on how optimised they are for smartphones, they will begin indexing business and brand websites.

If you want to score high on Google for your brand blogs, then pages need to be posted easily, buttons (calls-to-action) need to function on touch screens, and photos need to be scaled appropriately on smaller screens, all to fit smartphone users.

Basically, if the website of your brand is not mobile optimised first to look good and perform well on a mobile device, then it will be useless for any marketing strategy you implement. If a prospective buyer clicks on a connexion on their mobile device in a social media ad, email, or text message and they are led to a mobile page that does not function well, so they will automatically click away from it and you will miss that potential transaction.

Not only does your website have to be mobile-ready, but with the mobile user interface in mind, the material for your ads still has to be developed. Content needs to be simple, easy to interpret, easy to absorb, and needs to draw the interest of someone on their phone who scrolls away easily. Your commercials have a relatively small window of time to attract and hold the customer interested.

6 Smartphone Brand Awareness Building Tactics

If the aim of your campaign is to create brand awareness, mobile marketing would be a major part of every marketing plan. Mobile-friendly outlets such as social media applications make it easier for users, whether they want, comment or share, to engage with brands, making them perfect ways to start brand awareness campaigns.

Here are a few methods you can use to create brand recognition using mobile devices.

Mobile Announcements

A perfect way to communicate with the intended audience of your company and improve retention rates is to give smartphone users text updates about coupons, deals, offers, etc. Give a text subscription on your website to your followers / customers, something along the lines of, "Enter your phone number to receive text announcements of exclusive sales, deals, or activities."

Code of QR

By manufacturing smartphone barcodes (QR codes) or electronic coupons that can be physically checked at the point of purchase while consumers visit the company in-store, many brands have achieved success. To allow them access to a sale or promotional deal, these QR codes may be emailed to the customer. Similarly, in-store QR codes that allow clients to register for a contest or special giveaway when scanned may be made available.

Mobile Marketing for Friendly Email

Email marketing is an extremely powerful way to keep your clients or fans in touch. Make sure all links found in the email are clickable and engaging to make the email marketing more mobile-friendly. Email marketing connexions are a perfect way to transfer clients from the email to the website of your brand to better turn a client contact into a deal.

Marketing SMS

SMS Marketing is a perfect way for the brand to connect with your client directly. However, before sending messages, you must always have the customer's permission, and you must always give them the right to opt-out of receiving texts at any time.

Many big brands are already using SMS marketing, such as Amazon. Here are just a few examples of the kinds of messages that are sent with this marketing strategy by some brands:

• Confirmation notices that are delivered to users with a purchase confirmation or order number (Amazon)

• Package distribution status (Amazon / UPS / FedEX)

• 'Thank you' message for picking your brand

• For certain larger brands, surveys and polling have been popular, as they give the business a deeper view of the consumer.

• Appointment management and electronic alerts (car dealerships/doctors' offices)

Mobile Ads In the Game

It's possible that you or someone you meet would have a computer game on their computer. Gaming applications are so common that it is expected that by 2020 there will be 213 mobile gamers. Right today, 78% of mobile owners say they use gaming software on a regular basis and spend six and a half hours a week playing games on average.

This makes smartphone advertising an extremely powerful platform for marketing. Ads may act as pop-ups for banners, full-page image advertising, or even video advertisements that appear between loading screens. Mobile advertising in games are a perfect means of capturing a consistent viewer.

Marketing Based On Location

Location-based ads will help ensure that your mobile marketing investment is not spent on consumers who are beyond your service's regional boundaries. For example , if the company just services consumers in New York City, users in Los Angeles do not use ads.

Businesses and brands can deliver customised messages to consumers in a particular geographic region using the mobile GPS functionality. You may also set a virtual perimeter around a shop or company, and a warning is activated on their mobile device whenever a customer (who has installed your brand app) enters the area.

Many social media sites such as Facebook and Instagram offer location targeting, but not smartphone-specific (though many social media users search the applications on their mobile devices). For starters, the Facebook Pixel makes it extremely simple to target your audience with a variety of parameters.

Another useful instrument in location-based ads is Bluetooth Beacons. Such systems can be installed by retailers in their shops and can target the position of customers within the store and deliver advertising marketing items that are close to the location of customers within the store.

We live in an environment where users are looking, shopping, and playing on a handheld device for hours of their lives. If they wish to keep rising their brands and increasing their profits, advertisers can no longer disregard smartphone ads. If you're aiming to expand the scope of your company or are seeking to keep your social media marketing firm competitive, then it's time to start implementing mobile ads in a big way into your marketing strategy.

Article Credits –
cerealentrepreneur.academy

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